What do Paul Revere’s ride, Hush Puppies shoes, Sesame Street and crime rates in New York City have in common? They all are examples of The Tipping Point, and you can find out why in this month’s book, The Tipping Point, by Malcolm Gladwell.
I have to admit that I was a little skeptical when we discussed adding this book to our reading list this year. I don’t get into nonfiction as much and more often than not have problems getting all the way through nonfiction books. The Tipping Point was definitely an exception. And the first word I would use to describe it is “fascinating.”
The Tipping Point proposes that some ideas, products, messages and behaviors act like viruses do, and when certain factors align, they reach a critical “tipping point’ and spread like an epidemic. The research and theories in the book are interesting, but it is the examples and stories that Gladwell uses that really make his theories come to life. I think you’ll find yourself saying, “Wow, I never thought about it that way before.”
This is one of those books that will make you think and start to notice more about the world around you. You just might find yourself applying some of the principles of The Tipping Point to the popularity of Silly Bandz and Beiber Fever.
Read the book and see what you think! And then join us to talk about it at the Borders at Hamilton Town Center on March 17 at 7 p.m.